About Us

  • Overview
  • Our Team
  • Why book with us
  • Financial
  • Our Values
  • Cuba Tourist Card

We are Cuba Direct

We are a team of Cuba enthusiasts that thrive on creating unique travel experiences. We do this by going above and beyond for our clients, listening to their needs and translating them into their dream holiday.

All our travel consultants have either lived or travelled extensively in Cuba. This allows us to give clients genuine advice from our own experiences as well as those of the many clients we've whisked away over the past 16 years. We use our knowledge to craft special, off-the-beaten track experiences - the kind that big faceless travel agencies simply can't compete with.

As a small boutique company, we’re able to favour our customers rather than suppliers (while still offering you the assurance of ATOL and TOPP protection). No kickbacks, just unbiased guidance on what’s best for you and your holiday of a lifetime.

The itineraries on this site are just a small taste of what we have to offer. Your travel consultant will listen carefully to what you want and design your perfect trip based on your interests, requirements and budget.

We are not your ordinary tour operator

Miguel Gibson
CEO & Founder | London
Sandra Aguila, Cuba Direct
Sandra Aguila
Finance Director | London
Pedro Arévalo, Product and Customer Experience Executive at Cuba Direct
Pedro Arévalo
Product Manager | London
York Ortiz, Senior Travel Consultant at Cuba Direct
York Ortiz
Travel Consultant | London
Seymour Rodriguez, Senior Travel Consulant at Cuba Direct
Seymour Rodriguez
Travel Consultant | London
Anne Jaques
Travel Consultant | London
David Gonzalez
Travel Consultant | London
Emilio Riano, Customer Representative at Cuba Direct
Emilio Riaño
Head Rep | Havana
Antonio Guerrero, Customer Representative at Cuba Direct
Antonio Guerrero
Rep | Havana

We are different

Financial & Holiday Protection


We're members of ATOL, a scheme which protects money paid towards flight-inclusive holidays and helps repatriate stranded travellers. All the flights and flight-inclusive holidays that we sell are financially protected by the ATOL scheme. This ensures that you do not lose money or become stranded abroad if were unable to provide your holiday or return you home.


We are registered with the International Air Transport Association (IATA) which works with the "air transport industry to promote safe, reliable, secure and economic air travel". As their member we are required to maintain high standards of service and dependability for our holidaymakers. We provide 100% financial protection.


If you buy travel arrangements with us but not a flight, ATOL protection does not apply. Instead, your prepayments are protected by a Topp policy. In the unlikely event of our financial failure, customers’ prepayments for non-flight inclusive packages will be reimbursed, subject to the terms and conditions of the Topp policy.

Book with confidence. We are members of all the UK's major travel associations and regulators.

Our Values

We Value Honesty

Having travelled extensively ourselves, we understand the importance of honest advice and realistic expectations. Simply put, we tell it like it is and never make false promises. We love Cuba but we're under no illusions about its quirks, challenges and frustrations. We're upfront about this with our clients so they're prepared for whatever comes their way.

We Value Knowledge

We specialise in Cuba because it's a country we know inside out and have a huge passion for. That means we can give you real recommendations and expert advice from our own lived experiences - not a search engine. It’s this detailed knowledge that allows us to create specialised itineraries around your interests.

We Value People

We’re people-people. We care about the people our holidays impact – you and the community you visit. We want to give back to our homeland which is why we were one of the first British tour operators to offer homestay accommodation (casas particulares) in Cuba. Casas provide our clients with unforgettable holiday experiences while having a positive impact on Cuba and its incredible people.

¡Hola y bienvenido a Cuba Direct!

Cuba Direct™ is my baby. It has formed nearly all my professional life. I arrived in the UK in 2000 and, after struggling to find a job, decided to create my own business. At the time, I knew nothing about business – zero, nichts, nada – which perhaps is unsurprising when you consider I grew up in a country where capitalism is the enemy !

I believe this “going in blind” approach has defined much of what Cuba Direct™ is as a company and, in many ways, has been a huge asset. Without it, we would not have been so inquisitive, so ready to break away from traditional concepts and models and to tread our own path.

Fast-forward 16 years and we find ourselves a company with strong values and unshakeable sense of self:

•We are comfortable (and proud) to tell customers that we do not specialise in all-inclusive beach holidays. It’s not what we’re about, we want to focus on where we can add real value and be the best.

•We are pioneers of homestay accommodation (casas particulares). While I didn’t know much about business when setting out, I did know a lot about Cuba. Cuba Direct™ recognised the great benefits casas bring to travellers and locals before any other British tour operator.

•We are champions of multi-centre itineraries that show off the incredible richness and diversity of Cuba. Our island is much more than Havana and Varadero.

In other words, we are trend setters who are constantly on the lookout for ways to provide insightful, memorable and meaningful Cuba experiences. If that sounds like the sort of holiday you want, please get in touch.



Your Cuba Tourist Card

Uk travellers to Cuba require a Cuba Visa, often referred to as a Cuba Tourist Card, to clear immigration at Cuban airports and other entry points.

Free Cuba Tourist Card when you book with us

When you book your Cuba holiday with us, our team of travel designers will also provide each member of your party with an official Cuba Tourist card at no extra cost.

Should you decide to organise your holiday to cuba independently, you’ll still need to purchase a Cuba Tourist Card for each person travelling with you, including children. Obtaining a tourist card is a simple, hassle free process that can be completed online in a matter of minutes.

Cuba Tourist Cards for independent travellers

The Cuba Tourist Board’s official partner, Visa Cuba – www.visacuba.com – offers an easy-to-use online application service for Cuban Tourist Cards.

Cuba Tourist Cards at VisaCuba.com →

Highly Recommended: 96% of Clients Rate Us as "Good" or "Excellent"

We're committed to making your Cuba experience as amazing as possible. We've amassed hundreds of fantastic reviews over the years, with clients citing our expertise, attention to detail, and professionalism as reasons for their high ratings. Don't just take our word for it, see what our clients have to say...

Everything was simply perfect, very well organised, accurate information, good advice from knowledgeable staff. Thank you Cuba Direct for a perfect interesting trip.

Cuba Direct were brilliant from beginning to end, from initial planning of our tour all the way through the trip itself. Fantastic, memorable holiday. I would recommend it to anyone.

All reviews published on this website are collected independently by Feefo, the Global Feedback Engine.